Offer personalized attention to accounts based on a wealth of online data. Use digital technologies like David Decision Engine & Vivid Authoring Studio to automate onboarding processes and subsequent relationship activities.
Smartly manage account information, preferences, trends etc. between touch-points,channels and product lines, thus streamlining account management activities. Eliminate costs of lost opportunity, attrition and growth stagnation.
The goals of an account are convenience, relevance, engagement and mobility. Those of your bank are profitability, loyalty, market exposure, expansion and operational efficiency. Converge them with AI and robotic process automation to mitigate risks and power up account growth.
With corporate banking CRM top management can track & review meetings planned/scheduled by RMs for a defined period, follow-ups, and resulting opportunities. Get a real-time view of opportunity pipeline and conversion rates.
RMs can track Key Account Value to monitor their own performance and prioritize activities. Track budgets & annual plans with current achievements for existing customers while recording journeys from prospect-to-opportunity-to-customer for new customers.
RMs can build immensely rich customer profiles as they record details of interaction histories and integration with third party databases that lay the foundation for more meaningful, long-term business relationships.
Customers often have multiple touchpoints with an enterprise through different RMs. Now keep RMs up-to-date with every activity related to a particular customer to avoid communication redundancy while increasing wallet-share.
RMs no longer need to log tasks and appointments into multiple calendars. With an intuitive and mobile calender RMs get a quick snapshot of tasks, appointments, and meetings from the palm of their hands, no matter where they are.
RMs can put away those dreadful spreadsheets and mail trails. Managing opportunities is now one swipe away, utilizing one system online for anytime, anywhere access
RMs can create customized reports with drill down capabilities. Make faster decisions by interpreting trends and context with an intuitive interface
CRM in corporate banking has grown from an account based perspective to a relationship based one. CRMNEXT's corporate banking edition empowers banks to boost account experience and grow assets by increasing engagement activities.
CRMNEXT is the largest corporate banking CRM in the world. Through it, banks can create transformational journeys that enhance account loyalty, delivers faster turnaround time and improve customer relationship. Free from the limits of branch banking, relationship managers through corporate banking CRM, can engage with key accounts anytime, anywhere and from any device. This takes on strategic importance in this age of digital disruption.
The single platform will also have detailed information related to corporate group and contact hierarchy.
Corporate are now able to gather personalized intelligence through their RMs. Others benefits of using corporate banking CRM are as follows:
1. Faster sales response powered by virtual simulators
With dynamic RAROC (suggested what-if scenarios) computational capability during customer meeting and negotiations, key customers will enjoy faster response for pricing based on multiple parameters.
2. Informed Relationship Managers
Corporate accounts interact with multiple RMs. With a corporate banking CRM, each RM will have complete, consistent and up to date information of the corporate. This removes the ambiguity in interactions with multiple RMs and stakeholders.
3. Delightful service experience
Customers have complete visibility of SLAs, turnaround time for various queries, complaints and requests. With RMs assisted by a single 360 view through corporate banking CRM, customers can get faster and consistent response from any channel, RM they interact with.
4. Smart Meetings
Meetings define corporate life. RMs can automate meeting recordings and action items along with tracking from completion. Minutes of the meetings and calls can be automatically sent to the customers that help both corporates and the bank track the proceedings and action points.
5. Proactive reminders
Disruptions in existing services can be avoided due to value-added and relevant corporate account health alerts to both RM and customers. Deliverables and remedial actions can be initiated by the corporate prior to due dates.
6. Know and fulfill financial needs beforehand
With smart account planning, customer can get proactive analysis of their needs based on corporate size, industry, CLV etc.
7. Advanced real time reporting
Generate custom and in depth reports that give detailed analysis of account status and health, thus enabling RMs to undertake more engagement activities.
CRMNEXT digital CRM for corporate banking Edition is a true digital corporate banking platform.