Complex decisions like credit approval, risk underwriting etc. can be completely automated eliminating human errors and faster processes for instant customer gratification and fulfillment. It allows to personalize business and communication processes with rule-driven information displays.
Now modify existing business rules and roll-out changes in 80% less time with drag and drop designer as compared to any traditional business rules engine solutions which requires tons of coding. Allow non-technical business managers and analysts to maintain application logic as rules in production systems without being dependent on technical resources.