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Whitepaper Overview

 
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Profiting from Customer Lifecycle Value

CRM products cannot guarantee success without a well thought and grounded strategy. Organizations should use customer insights to identify cross-sell/ up-sell opportunities and also take immediate steps to put in place processes to efficiently resolve customer service requirements.

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Can your In-house System accelerate growth?

Many businesses believe a customer facing application makes them customer-centric. They hastily embark on the CRM initiative by solving a specific 'current' problem, rather than having a holistic approach towards customer-centricity.

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Customer Centricity: the devil lies in the details

Businesses worldwide have evolved from product-centricity to delivering personalised services to finally focusing on customers. There is a widespread quest for customer-centricity, but most organizations are not true practitioners.

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Is your customer strategy aligned with customer experience?

As companies become increasingly customer-centric while product-differences are more blurred, the inclination is moving towards customer Experienced-Based Differentiation (EBD) to gain the competitive edge.

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Thinking CRM - how to ensure success of your implementation

CRM projects by their very essence are ambitious initiatives, yet statistics show that most of them fail to obtain the desired results. CRM success depends on employing the best practices throughout the lifecycle.

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Using CRM to boost Call Center performance

Traditionally, contact centers were essentially seen as cost centers, but with the advent of CRMnext, they are not only becoming cost-effective but profit making. We unify your customer data in a single repository.

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CTI Integration with CRMNEXT

CRMNEXT-CTI is a full featured CRM software application, it performs virtually all of the functions required for a customer response call center - easy access to campaigns, leads, accounts, cases and more.

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Are your sales & marketing teams missing their numbers?

Integrating business strategies into sales and marketing processes, closing the loop and empowering sales teams with the right tools, will ensure that everyone gets their numbers.

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Optimizing customer experience - adapt to changing expectations

Improved financial performance results from enhancements to customer experience. For success,  insight driven by accurate analysis of real-time data related to customer expectations across products and channels is imperative.

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Not investing in CRM is more expensive than implementing it!

In absence of a comprehensive CRM solution, businesses often spend up to 70% of their time on non-core activities - valuable time lost that lowers productivity. CRM empowers organizations to become progressively customer-centric.

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