Build symbiotic relationships - know your customers' profiles.
Cross-sell and up-sell effectively - keep track of customer needs, past purchases and buying behavior.
Work collaboratively - strive to become customer-centric, not departmental or product-centered.
Increase marketing effectiveness - follow closed loop marketing practices to increase ROI.
Reduce revenue leaks - carefully monitor the 'lead to sale' cycle.
Retain existing customers - use customer lifecycle value to improve sales and marketing plans.
Track competitors - monitor competition for each deal and optimize strategies to outshine them.
Prioritize top segment customers - improve loyalty and longevity of customers critical to bottom line revenues.
Increase profitability plus cut costs through streamlined processes and reduced wastage.
Improve relationships to boost growth by building a complete 360° customer view.
Facilitate cross-sell/ up-sell and pro-active need based targeted communication, resulting in more conversions thus incremental revenues.
Strengthen workforce and improve their productivity by supporting their informational needs and giving them productivity features to cut on non-core efforts.
Get real-time 'forecast vs target' report for pro-active mid-course correction.
Set-up a sales coach for guiding the team on the subsequent steps and direction to increase the probability of winning.
Integrate all customer touch points to offer a uniform experience resulting in service consistency and improved retention.
Integrating business strategies into sales and marketing processes, closing the loop and empowering sales teams with the right tools will definitely go a long way in ensuring that everyone gets their numbers.