CRM products cannot guarantee success without a well thought and grounded strategy. Organizations should use customer insights to identify cross-sell/ up-sell opportunities and also take immediate steps to put
in place processes to efficiently resolve customer service requirements.
Many businesses believe a customer facing application makes them customer-centric. They hastily embark on the CRM initiative by solving a specific 'current' problem, rather than having a holistic approach towards
Customer Centricity: the devil lies in the details
Businesses worldwide have evolved from product-centricity to delivering personalised services to finally focusing on customers. There is a widespread quest for customer-centricity, but most organizations are
not true practitioners.
Is your customer strategy aligned with customer experience?
As companies become increasingly customer-centric while product-differences are more blurred, the inclination is moving towards customer Experienced-Based Differentiation (EBD) to gain the competitive edge.
Thinking CRM - how to ensure success of your implementation
CRM projects by their very essence are ambitious initiatives, yet statistics show that most of them fail to obtain the desired results. CRM success depends on employing the best practices throughout the lifecycle.
Not investing in CRM is more expensive than implementing it!
In absence of a comprehensive CRM solution, businesses often spend up to 70% of their time on non-core activities - valuable time lost that lowers productivity. CRM empowers organizations to become progressively
Traditionally, contact centers were essentially seen as cost centers, but with the advent of CRMnext, they are not only becoming cost-effective but profit making. We unify your customer data in a single repository.