CRMnext Launches ‘Strategy Consonants’ Functionality to Help Organizations Execute Strategies At All Customer Touch-Points In Real-Time

CRMnext introduces Strategy Consonants to help organizations implement strategies at all customer touch-points on real time basis. This is a great innovation which will provide large organizations the capability to execute their strategies at the ground level despite complexities of processes, scale and geographies. CRMnext will allow creation of strategy consonants that focus on watching data and reminding users to take critical action while interacting with customers. Strategy consonants have the flexibility to be configured on the basis of multiple criteria, allowing an organization to enforce the most radical new strategies at the ground level.

Using strategy consonants rules can be configured to ensure that all required information is entered by users for new or existing records and that key information for existing customers like mobile, email, mailing address, etc. remains up-to-date. For example, when a customer calls the contact center for a service request, a message can be displayed for the contact center executive to confirm the customer email address, if it has not been updated for more than 12 months.

On the occasion, Dr. Manoj Kumar, Product Architect, CRMnext said, "Businesses find it hard to execute even simple strategies when it requires participation from thousands of team members, who are distributed over a large geography. Strategy Consonants help businesses meet this challenge. Managers can now enforce better data quality and higher customer satisfaction levels while ensuring multiple strategies are working in harmony."

About CRMnext

CRMnext is a specialist Customer Relationship Management product company with focus on ultra-scalable installations. The CRMnext team has a proven track record of delivering High-Impact CRM solutions in their key practice vertical of Banking, Insurance, Media, and Telecom. Unlike commodity CRM, CRMnext has been widely recognized as a proponent of strategy driven implementations. CRMnext has presence in Nigeria, Kenya and other African countries.

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