Au Financiers Deploys CRMNEXT to Jumpstart Its New Banking Operations
Sausalito (CA) January 30, 2017: CRMNEXT, the world’s largest provider of CRM for financial services, today announced India-based Au FINANCIERS’ adoption of CRMNEXT’s ‘Assisted Bank-in-a-Box’ solution in order to kick start the company’s new banking operations.
One of India’s fastest growing non-banking finance companies, Au FINANCIERS got the license recently to transform into small finance bank from RBI. This will result in company expanding its existing lending products to include a full suite of banking services.
The company selected CRMNEXT’s best-in-class platform to provide a differentiated customer experience and expedited turn-around on all processes from day one.
"With more than half a million customers, AU FINANCIERS has been a leading and trustworthy financial partner to unbanked and underserved” remarked Ashish Gopal Saxena, CIO of AU FINANCIERS. “We are now looking to create a more enhanced customer experience
through the introduction of our new banking services, in the shortest time possible.”
Designed to help new players grow quickly and compete without compromising on service, CRMNEXT’s Assisted Bank-in-a-Box automates and personalizes processes so bankers can focus on meeting the unique needs of each client and delivering stellar user experiences
across the board. The platform provides solutions for all customer management needs including inquiry-to-sales management, eKYC, biometric integration, ready adaptors for CIBIL, Aadhar/PAN verifications and more.
“Our ready-to deploy solutions enable ‘small finance’ banks (SFBs) to rapidly launch and scale operations, leveraging the same best practices and CRM solutions used by the world’s largest banks,” said Sushil Tyagi – Director Global Sales and Marketing, CRMNEXT.
“We believe technology is the great equalizer, and are committed to equipping financial institutions of all sizes with the advantage they need to compete in our global marketplace.”
CRMNEXT currently empowers nearly half a million bankers and half a billion customers around the world, reducing the average length of customer transactions by 90 percent, increasing employee productivity by 60 percent, and contributing as much as a 40 percent
increase to bottom line revenue.
CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500 businesses in optimizing customer relationships. It is also pioneering a Digital CRM rollout for some of the largest
enterprises across Asia-Pacific. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation
and Customer Engagement.For more information, visit the best CRM software.