CRM implementations should ensure users have secure access to customer information around-the-clock from any location through web-enabled devices. High user adoption is vital for generating effective business intelligence and analyzing customer needs.
As more and more companies implement CRM solutions for customer centricity, precautions must be taken to do it right. It is essential to identify the key challenges, address risks and build a strategy that can make your CRM successful.
CRM software is a powerful tool for collating and analyzing customer data created by users, import and integration. Low user adoption can easily hamper this strategic imperative - will your implementation be a failure or success?