CRMNEXT helps India's largest mutual fund house to effectively manage its distribution channels by providing actionable intelligence through integration with registrar and core systems.

Company Profile

  • Region: India

  • AUM: USD 25.52 billion

  • Industry: Asset management

  • Function: Executive, IT, marketing, operations, sales, service & support

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Vinay Nigudkar

CIO, Reliance Capital Asset Management

With CRMNEXT, Reliance Mutual Fund has achieved 50% reduction in transaction costs and 40% increase in customers under managed portfolios.


  • Leading Indian mutual fund company.
  • Investor count of over 7.2 million folios.
  • More than 150 branches.


  • Home grown business intelligence.
  • Numerous issues with the registrar data.
  • Data curing for non-contactable customers.
  • Need for control on customer and partner acquisition, retention and relation due to absence of finance CRM.
  • BI performance.


  • Deploy CRMnext to 1000 users to create a Unified Data Model.
  • Brought stakeholders from sales to service on a single platform, to eliminate information silos through our finance CRM.
  • Implementation of Business Intelligence for better insight by integrating and analyzing more than 400 million rows - up to 1 terabyte - of data that end users can mine.


  • Customers up in managed portfolio by 40%.
  • Enhanced the capabilities of customer servicing by increasing First time right and TAT adherence by 400%.
  • Reduced the cost of servicing by a huge margin.
  • Improved lead conversion.
  • Increased the capability of customer retention.
  • Reduced time and IT resource requirements for regulatory reporting.

Reliance Capital Asset Management's customers appreciated their CRM initiative too -

Winner of the prestigious US based 'CIO 100 award' for 2010

The 2010 CIO 100 Award is presented by CIO magazine and honors 100 companies worldwide that are creating new business value by innovating with technology. Vinay Nigudkar (CTO, Reliance Capital Asset Management Ltd.) has been awarded this honor for implementation of the CRMnext system that integrates sales force automation, lead management, customer service and other sales and analysis applications. What makes this award very special is that Reliance Capital Asset Management Ltd. is the only Indian company to receive this award.