With CRMNEXT, Reliance Mutual Fund has achieved 50% reduction in transaction costs and 40% increase in customers under managed portfolios.
Reliance Capital Asset Management's customers appreciated their CRM initiative too -
The 2010 CIO 100 Award is presented by CIO magazine and honors 100 companies worldwide that are creating new business value by innovating with technology. Vinay Nigudkar (CTO, Reliance Capital Asset Management Ltd.) has been awarded this honor for implementation of the CRMnext system that integrates sales force automation, lead management, customer service and other sales and analysis applications. What makes this award very special is that Reliance Capital Asset Management Ltd. is the only Indian company to receive this award.