Bajaj Auto Finance redefines loan processing with 'Loan in 30 seconds'.


"We were looking for an all new acquisition process and found, amongst various vendors, that CRMNEXT was the best partner to work with. It offered high flexibility, scalability options and had automated end to end loan origination process."
- Eric Vas, President, Motorcycle Business, Bajaj Auto Finance Ltd.

Company Profile

  • Industry: Automobile Finance

  • Products: Two & Three wheeler finance

  • Customers: 3 million +

  • Locations: 1000 +

  • CRMNEXT Users: 2000 +

  • Website:

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Bajaj Auto Finance, one of the leading NBFCs in India, has operated for over 25 years. Serving more than 30 lakh customers across India, they offer personalized customer loans for the purchase of two and three wheelers. In today’s Digital age of Instant gratification, borrowers expect to receive loan options, approvals and documentation in minutes, if not seconds, as opposed to days. With the help of CRMNEXT, they are now offering the quickest loan authorization to customers at Bajaj and KTM showrooms and Bajaj authorized service stations across India.



  • Lengthy turnaround time to provide loan eligibility and disbursement.
  • Cumbersome effort for credit scoring of customer, thanks to multiple platforms and loose integration with different systems.
  • Manual efforts to find out user performance as data were stored in multiple systems in a discreet manner.
  • Lack of document management system to gather and store all the customer application documents in a single repository.


Single System

A complete loan origination system implemented right from capturing an enquiry to loan disbursal process in a seamless flow.

Automated Underwriting

Faster Loan eligibility check (within 30 seconds) is now possible by using ScreenFlow & David Decision Engine to create intelligent business rules for loan eligibility. Autonoma Integration engine enabled integration with credit scoring bodies and back office transaction system to create faster approval process.

Performance Management

Real time dashboard reports are available including process-wise, product-wise, distributor-wise to get actionable insights.

Unified Dealer Management Platform

Bajaj Auto finance now has every dealer on a common system to provide easy allocation based on the geography and product.

Escalation & Assignment Engine

CRMNEXT powered Bajaj Auto to align corresponding users to work on the loan application in a better and efficient way, thus reducing turnaround time.




CRMNEXT’s agile, flexible and fully-customizable solution was designed to suit Bajaj’s specific strategies so that they can originate and process loans the way they want to.

Straight-Through Processing

A customer walks out with a loan-approval in a 3 minutes with CRMNEXT Digi-LOS, built on the Zero-Principle (Zero Touch, Zero TAT and Zero Rework).

Nimble Compliance Readiness

Changing industry policies and regulatory norms demanded that Bajaj’s LOS be nimble for change and auto-updating without upsetting the cart. CRMNEXT made it possible to comply with changing industrial policies and regulatory norms with its agile and flexible configuration engine.

Transparent Process & Policies

With CRMNEXT, Bajaj’s keeps the entire process open and transparent with their customer whose trust will mean assured and instant business.

Paper Less & Instant

The entire process is digital, which means zero paperwork and instant responses.

Build Customer Loyalty

CRMNEXT enabled Bajaj Auto to drive greater focus on customer experience and TAT.